Are you reading the long form?

- by Bruce E. McKinney

Are you reading the long form?

 

We are in the middle of an undeclared war.

 

We know that print was financially unhealthy. The Internet has been killing off newspapers. Books are resisting the onslaught. We grew up in a world that accepted reporters, writers and editors were choosing what we could see. If you wanted a broader perspective, you subscribed for a second newspaper or watched several television channels. The Internet has turned every person with a phone into a reporter, turning media into interpreters. Now the channels get their news from the Internet.

 

In place of trusted media and their experienced reporters, influencers attract immense audiences inevitably relying on intense emotion. Moderation loses you audience. Those who most effectively stoke emotion attract the largest audiences they can monetize. The line between responsible and effective becomes unclear. Negative emotions, resentments, prejudice win audiences. We all lose because of this.

 

The Internet has become our enemy. Please limit your access to it.

 

Reading has become a forgotten skill. Choose a few books from your shelves. When you read, preferably in the long form (books), the crap and nonsense lose its urgency.

 

The Internet is damaging us.  Read.