Basketball Trading Card Sells for Over $12 Million
- by Michael Stillman
$12,932,000.
“Do you hear that rumbling? It's the sound of the standing world record price for a basketball card getting ready to fall. For five years, the 2009-10 National Treasures Steph Curry Logoman Autograph card has enjoyed the view from the top of the heap, the $5.9 million private sale to an investment fund in July 2021 demonstrating the virtually unlimited elasticity of the market's upper edge.
“We're proud and privileged here at Heritage for the opportunity to take the title back for the auction world...”
They knew. That was Heritage Auctions pre-sale description of the coming auction of the Upper Deck Dual Logoman autographed 2007-08 basketball card of Michael Jordan and Kobe Bryant. In 2007, Jordan was already retired after a career that many consider qualifies him as the greatest basketball player ever. Bryant was halfway through a career that qualifies him as one of the greatest to play the game.
This card was special. It was designed to be that way from the beginning, unlike earlier price record baseball cards from Honus Wagner and Mickey Mantle. Nevertheless, it's hard to imagine that the people at Upper Deck could have expected this. When the hammer went down, the price stood at an incredible $12,932,000. For a basketball card. A small piece of cardboard with a couple of patches and autographs. 12.932 million big ones. That is a record price for any sports card.
The previous record for a basketball card was $5.9 million paid in a private sale in 2021 for a 2009-2010 Stephen Curry card. Curry is not some historic figure. He is still active. The previous record for any sports card was $12.6 million in 2022 for a 1952 Mickey Mantle rookie baseball card. Mantle cards bring astronomical prices so perhaps he will one day reclaim the throne, but for now it's Jordan and Bryant at the top.
Heritage knew the price would reach the sky, but even they did not put it up in the stars. They estimated the price at $6 million, which might seem extreme for a small basketball card, but proved to be less than half the actual selling price. When you combine a passion for sports and an unusual amount of personal wealth, strange things can happen. Such was case on Saturday, August 23. I don't know who was happier, the buyer or the seller. The rest of us can just look in wonder.
Bonhams, Oct. 13-23: These are the Times that Try Men's Souls, Thomas Paine. $80,000-$120,000
Bonhams, Oct. 13-23: Manuscrpit from Aboard The Discovery, Signed by George Vancouver. $80,000-$120,000
Bonhams, Oct. 13-23: Exceedingly Rare Holograph Fragment of James Cook's Logbook. $80,000-$120,000
Bonhams, Oct. 13-23: Colonial America: The Collection of William Nesheim: Thomas Lechford: Important First-Hand Account of Life in New England. $40,000-$60,000
Bonhams, Oct. 13-23: The First Expanded Edition of Common Sense, Thomas Paine. $30,000-$50,000
Bonhams, Oct. 13-23: California! The Gold Rush Collection of Bruce Maclin: Album of Exceptional California Lettersheets. $20,000-$30,000
Bonhams, Oct. 13-23: California! The Gold Rush Collection of Bruce Maclin: An Exceptional Group of Gold Rush Letters, c. 1849-1850. $20,000-$30,000
Bonhams, Oct. 13-23: Colonial America: The Collection of William Nesheim: Mather's King Phillips War Tract 1639-1723. $15,000-$25,000
Bonhams, Oct. 13-23: Colonial America: The Collection of William Nesheim: The First Contemporaneous Account of the Salem Witch Trials, Cotton Mather. $15,000-$25,000
Bonhams, Oct. 13-23: Poor Richard's Almanack 1749, Benjamin Franklin. $15,000-$20,000
Bonhams, Oct. 13-23: California! The Gold Rush Collection of Bruce Maclin: Fruits of Mormonism by Nelson Slater. $15,000-$25,000
Bonhams, Oct. 13-23: California! The Gold Rush Collection of Bruce Maclin, Across the Plains in '49 by Emanuel Goughnour. $12,000-$18,000
Rare Map, Book, and Autograph Fair 17 and 18 Oct
Rare Map, Book, and Autograph Fair 17 and 18 Oct
Rare Map, Book, and Autograph Fair 17 and 18 Oct
Sotheby’s By a Lady 1-15 October 2025
Sotheby’s, Oct. 1-15: Queen Elizabeth I. A queen’s defense of the realm, and the birth of the British Empire. $500,000 to $700,000.
Sotheby’s, Oct. 1-15: Vanessa Bell — [Virginia Woolf]. An exceptional encapsulation of the Bloomsbury Group. A striking tile created by Vanesa Bell for her sister, Virginia Woolf, ca. Christmas 1926. $25,000 to $35,000.
Sotheby’s, Oct. 1-15: Austen, Jane. A long and intimate autograph letter signed ("JA"), to Cassandra Austen. $300,000 to $400,000.
Sotheby’s, Oct. 1-15: Austen, Jane. “Lines on Maria Beckford,” autograph manuscript signed ("Jane Austen"). $100,000 to $150,000.
Sotheby’s, Oct. 1-15: [Austen, Jane]. Emma, the extraordinary Edgeworth-Butler copy. $250,000 to $350,000.
![<b>Sotheby’s, Oct. 1-15:</b> Vanessa Bell — [Virginia Woolf]. An exceptional encapsulation of the Bloomsbury Group. A striking tile created by Vanesa Bell for her sister, Virginia Woolf, ca. Christmas 1926. $25,000 to $35,000.](https://ae-files.s3.amazonaws.com/AdvertisementPhotos/d61e5df0-f7df-4ff3-b120-69c4c4ded5d5.png "<b>Sotheby’s, Oct. 1-15:</b> Vanessa Bell — [Virginia Woolf]. An exceptional encapsulation of the Bloomsbury Group. A striking tile created by Vanesa Bell for her sister, Virginia Woolf, ca. Christmas 1926. $25,000 to $35,000.")
![<b>Sotheby’s, Oct. 1-15:</b> [Austen, Jane]. Emma, the extraordinary Edgeworth-Butler copy. $250,000 to $350,000.](https://ae-files.s3.amazonaws.com/AdvertisementPhotos/3d91ed5b-6dab-40a2-8ec2-3ba57b219840.png "<b>Sotheby’s, Oct. 1-15:</b> [Austen, Jane]. Emma, the extraordinary Edgeworth-Butler copy. $250,000 to $350,000.")