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Morphy Auctions: Soda Pop and Advertising

Auction Reports

Auction Name Soda Pop and Advertising Total Sales (USD) 999,680.00
Auction Date August 20, 2025 - August 20, 2025 Low Estimate of Lots Sold (USD) 530,400.00
Sale Number #82025 High Estimate of Lots Sold (USD) 1,079,900.00
Total Lots 620
Sold Lots 598 Low Estimate of All Lots (USD) 538,650.00
% of Lots Sold 96.45% High Estimate of All Lots (USD) 1,099,100.00
Unsold Lots 22 Total Sales as a % of High Est. 90.95%

Top twenty-five by sale price

Lot Number Author Name Book Title Year Published Estimate Actual Price
1206

OUTSTANDING COCA-COLA PORCELAIN TRIANGLE SIGN AGS 94.

 USD 10,000.00 - 20,000.00 USD 30,720.00
1013

OUTSTANDING COCA-COLA WINDOW DISPLAY PRINTER'S PROOF

 USD 10,000.00 - 20,000.00 USD 28,160.00
1041

FANTASTIC LARGE COCA-COLA DUTCH BOY CHEWING GUM SIGN

 USD 20,000.00 - 40,000.00 USD 21,760.00
1035

OUTSTANDING COCA-COLA CHEWING GUM HILDA CLARK SIGN

 USD 15,000.00 - 30,000.00 USD 20,480.00
1467

PEPSI-COLA "VERY REFRESHING" SIGN W/ STRAIGHT-SIDED BOTTLE GRAPHIC

 USD 3,000.00 - 6,000.00 USD 20,480.00
1450

OUTSTANDING 5C/ "MISS PEPSI-COLA" SIGN W/ EARLY LOGO GRAPHIC

 USD 10,000.00 - 20,000.00 USD 17,920.00
1451

FANTASTIC PEPSI-COLA "THE AMERICAN BEVERAGE" SIGN W/ WOMAN GRAPHIC

 USD 7,000.00 - 14,000.00 USD 16,640.00
2079

COLLECTION OF 3 DR. PEPPER GOOD FOR LIFE SIGNS

 USD 3,000.00 - 6,000.00 USD 16,640.00
1117

COCA-COLA STRAIGHT-SIDED BOTTLE SIGN

 USD 4,000.00 - 8,000.00 USD 15,360.00
1449

1918 PEPSI-COLA CALENDAR W/ MILITARY WOMAN GRAPHIC

 1918 USD 4,000.00 - 8,000.00 USD 14,080.00
2461

PRINCE ALBERT THE NATIONAL JOY SMOKE" SIGN W/ NATIVE AMERICAN GRAPHIC

 USD 3,000.00 - 6,000.00 USD 13,440.00
1452

OUTSTANDING PEPSI-COLA "GRANDMA" SIGN

 USD 7,500.00 - 15,000.00 USD 12,800.00
1251

IMPRESSIVE COCA-COLA BRUNHOFF COUNTERTOP LIGHT-UP SIGN

 USD 6,000.00 - 12,000.00 USD 10,880.00
1297

COLLECTION OF 3 COCA-COLA WOODEN DINER SIGNS

 USD 1,500.00 - 3,000.00 USD 10,880.00
1464

PEPSI-COLA "THE PEPSIN DRINK" HANGING SIGN

 USD 4,000.00 - 8,000.00 USD 10,880.00
1202

BEAUTIFUL COCA-COLA "DELICIOUS & REFRESHING" SIGN

 USD 4,000.00 - 8,000.00 USD 10,240.00
1454

EARLY PEPSI-COLA SIGN W/ WOMAN & BOTTLE GRAPHIC

 USD 3,000.00 - 6,000.00 USD 10,240.00
1011

OUTSTANDING COCA-COLA DUSTER GIRL PAPER SIGN

 USD 6,000.00 - 12,000.00 USD 8,320.00
1012

FANTASTIC COCA-COLA PAPER SIGN W/ RED RIBBON WOMAN GRAPHIC

 USD 6,000.00 - 12,000.00 USD 8,320.00
1024

1913 COCA-COLA "GIRL ON BENCH" CALENDAR TOPPER

 1913 USD 3,000.00 - 6,000.00 USD 7,680.00
1038

OUTSTANDING COCA-COLA FESTOON PRINTER'S PROOF

 USD 8,000.00 - 16,000.00 USD 7,680.00
2023

TRY A HIGH BALL MOXIE BASEBALL SIGN

 USD 2,000.00 - 4,000.00 USD 7,680.00
2264

SODA FOUNTAIN & CONFECTIONS GLASS SIGN

 USD 4,000.00 - 12,000.00 USD 7,680.00
1476

DRINK PEPSI-COLA "HERE'S HEALTH" SIGN W/ BOTTLE GRAPHIC

 USD 2,000.00 - 4,000.00 USD 7,040.00
2021

MOXIE SIGN W/ MOXIE MOBILE GRAPHIC

 USD 2,000.00 - 4,000.00 USD 7,040.00
  • <b>Koller, Sep. 17:</b> NEWTON, ISAAC. <i>Philosophiae naturalis principia mathematica.</i> London, Joseph Streater, "Prostat apud plures Bibliopolas", 1687. CHF 250,000 to 300,000. <b>Koller, Sep. 17:</b> ORTELIUS, ABRAHAM. <i>Theatrum orbis terrarum.</i> 3 parts in 1 volume. Antwerpen, Plantin, 1612. CHF 120,000 to 160,000. <b>Koller, Sep. 17:</b> BECKMANN, MAX. <i>Apokalypse.</i> Frankfurt a. M., Privatdruck der Bauerschen Giesserei, 1943. CHF 40,000 to 60,000. <b>Koller, Sep. 17:</b> BOISSERÉE, SULPIZ. <i>Ansichten, Risse und einzelne Theile des Doms von Köln.</i> AND: <i>Ders. Geschichte und Beschreibung des Doms zu Köln…</i> CHF 30,000 to 50,000. <b>Koller, Sep. 17:</b> SCHEDEL, HARTMANN. <i>Buch der Chroniken und Geschichten.</i> Nürnberg, Anton Koberger, 23. Dez. 1493. CHF 25,000 to 40,000.
    Koller, Sep. 17: NEWTON, ISAAC. Philosophiae naturalis principia mathematica. London, Joseph Streater, "Prostat apud plures Bibliopolas", 1687. CHF 250,000 to 300,000.
    Koller, Sep. 17: ORTELIUS, ABRAHAM. Theatrum orbis terrarum. 3 parts in 1 volume. Antwerpen, Plantin, 1612. CHF 120,000 to 160,000.
    Koller, Sep. 17: BECKMANN, MAX. Apokalypse. Frankfurt a. M., Privatdruck der Bauerschen Giesserei, 1943. CHF 40,000 to 60,000.
    Koller, Sep. 17: BOISSERÉE, SULPIZ. Ansichten, Risse und einzelne Theile des Doms von Köln. AND: Ders. Geschichte und Beschreibung des Doms zu Köln… CHF 30,000 to 50,000.
    Koller, Sep. 17: SCHEDEL, HARTMANN. Buch der Chroniken und Geschichten. Nürnberg, Anton Koberger, 23. Dez. 1493. CHF 25,000 to 40,000.
  • <b><center>Sotheby's<br>Fine Books, Manuscripts & More<br>Available for Immediate Purchase</center></b> <b>Sotheby’s:</b> Ian Fleming. <i>Casino Royale,</i> London, 1953. First edition, first printing. $58,610. <b>Sotheby’s:</b> A.A. Milne, Ernest Howard Shepard. <i>Winnie The Pooh,</i> United Kingdom, 1926. First UK edition. $17,580. <b>Sotheby’s:</b> Ernest Hemingway. <i>Three Stories And Ten Poems,</i> [Paris], (1923). First edition of Hemingway’s first published book. $75,000. <b><center>Sotheby's<br>Fine Books, Manuscripts & More<br>Available for Immediate Purchase</center></b> <b>Sotheby’s:</b> L. Frank Baum. <i>The Wonderful Wizard of Oz,</i> Chicago, 1900. First edition. $27,500. <b>Sotheby’s:</b> Man Ray. <i>Photographs By Man Ray 1920 Paris 1934,</i> Hartford, 1934. $7,860. <b>Sotheby’s:</b> Thomas Pennant. <i>Zoologia Britannica,</i> Augsburg, 1771. $49,125.
    Sotheby's
    Fine Books, Manuscripts & More
    Available for Immediate Purchase
    Sotheby’s: Ian Fleming. Casino Royale, London, 1953. First edition, first printing. $58,610.
    Sotheby’s: A.A. Milne, Ernest Howard Shepard. Winnie The Pooh, United Kingdom, 1926. First UK edition. $17,580.
    Sotheby’s: Ernest Hemingway. Three Stories And Ten Poems, [Paris], (1923). First edition of Hemingway’s first published book. $75,000.
    Sotheby's
    Fine Books, Manuscripts & More
    Available for Immediate Purchase
    Sotheby’s: L. Frank Baum. The Wonderful Wizard of Oz, Chicago, 1900. First edition. $27,500.
    Sotheby’s: Man Ray. Photographs By Man Ray 1920 Paris 1934, Hartford, 1934. $7,860.
    Sotheby’s: Thomas Pennant. Zoologia Britannica, Augsburg, 1771. $49,125.
  • <b><center>Rare Book Hub is now mobile-friendly!</center></b>
    Rare Book Hub is now mobile-friendly!
  • <b>Il Ponte, Sep. 30-Oct. 1:</b> BOETTI, Alighiero - Classifying the thousand longest rivers in the world. Ascoli Piceno: 1977. € 15.000 - 18.000 <b>Il Ponte, Sep. 30-Oct. 1:</b> GOYA Y LUCIENTES, Francisco José - Los desastres de la guerra. Madrid: 1863. € 12.000 - 18.000 <b>Il Ponte, Sep. 30-Oct. 1:</b> HEVELIUS, Johannes - Selenographia sive lunae descriptio. Danzica: 1647. € 10.000 - 15.000 <b>Il Ponte, Sep. 30-Oct. 1:</b> REDOUTÉ, Pierre-Joseph - Douze Bouquets. Parigi e New York: [s.d., ma ca. 1835]. € 15.000 - 25.000
    Il Ponte, Sep. 30-Oct. 1: BOETTI, Alighiero - Classifying the thousand longest rivers in the world. Ascoli Piceno: 1977. € 15.000 - 18.000
    Il Ponte, Sep. 30-Oct. 1: GOYA Y LUCIENTES, Francisco José - Los desastres de la guerra. Madrid: 1863. € 12.000 - 18.000
    Il Ponte, Sep. 30-Oct. 1: HEVELIUS, Johannes - Selenographia sive lunae descriptio. Danzica: 1647. € 10.000 - 15.000
    Il Ponte, Sep. 30-Oct. 1: REDOUTÉ, Pierre-Joseph - Douze Bouquets. Parigi e New York: [s.d., ma ca. 1835]. € 15.000 - 25.000